Taco Bell Go Mobile units will roll a feature that’s quickly gaining prominence throughout quick service. Taco Bell Go Mobile visitors will also have the option to receive their order via contactless curbside pickup-“another convenience alternative that modern consumers are looking for,” the company said. Namely, the Go Mobile restaurant can detect when guests arrive and suggest the quickest route for a seamless experience. Taco Bell is fitting the unit with “smart kitchen” technology integrated with its app. A better digital and drive-thru experience with additional access points. The new lane will supplement the existing, traditional lane, Taco Bell said. Given the small footprint and reliance on mobile ordering, Taco Bell plans to double the lanes with a new priority pick-up option for consumers who order via the app. The Go Mobile store is just 1,325 square feet compared to the 2,500 square feet typical Taco Bell boxes average. Like many chains in today’s pandemic climate, Taco Bell is shrinking its footprint to improve ROI and let digital transactions do the heavy lifting. Slated to open in Q1 of 2021, it features five main updates built around digital adoption. The Yum! Brands chain Thursday unveiled a new concept it's labeling “Taco Bell Go Mobile.” The main hook: The unit is specifically designed for customers ordering ahead through Taco Bell’s mobile app. Add Taco Bell to the list of restaurants reimagining drive thru against a COVID-19 backdrop.
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